If you’ve ever struggled to keep your hair feeling light, full, and lifted, Aveda’s Pure Abundance™ line has probably been your go-to. For years, it’s been loved by clients with fine or flat hair looking for natural volume — powered by plants, not heavy silicones.
Now, Pure Abundance™ is entering a new era. Aveda has reformulated and relaunched the line to deliver even more fullness, bounce, and movement — with cleaner ingredients, improved hydration, and updated, sustainable packaging.
At A Glo Spa & Salon, we’re excited to share the new Pure Abundance™ collection — designed to give you instant, touchable volume that lasts all day.
What’s New in the Pure Abundance™ Line
The new collection builds on everything guests loved about the original, but with enhanced performance and a lighter feel.
Here’s what makes it special:
- Enhanced lightweight formulas that plump hair from root to tip without weighing it down
- Better hydration and strength to reduce breakage
- Refreshed aroma with organic lavender, lemon, ylang-ylang, and petitgrain
- Sustainable packaging aligned with Aveda’s mission of environmental care
- A new styling essential: Abundant Blowout All-Over Volumizing Spray for salon-level lift at home
Product Spotlight: Meet the New Pure Abundance™ Family
Pure Abundance™ Volumizing Shampoo
The foundation of the line, this shampoo gently cleanses and lifts fine hair while infusing it with natural volume. It removes buildup and excess oil that can weigh strands down, leaving hair soft, airy, and full of life.
It’s powered by kaolin clay and acacia gum for fullness — the same beloved ingredients, now in a more balanced formula for smoother results.
Pure Abundance™ Volumizing Conditioning Rinse
This lightweight conditioner detangles, hydrates, and strengthens without flattening your style. It nourishes dry or delicate strands while maintaining volume from roots to ends.
Whether you’re prone to frizz, tangles, or breakage, this conditioning rinse helps seal in moisture and softness without residue. It’s the perfect companion for hair that needs hydration and body.
Pro Tip: For best results, apply mid-length to ends and let sit for a minute before rinsing.
Pure Abundance™ Volumizing Style-Prep
The must-have blow-dry primer for full, bouncy styles. This lightweight mist adds structure and root lift while protecting hair from heat damage. It smooths and conditions strands, giving a soft, flexible hold that lasts through the day.
Perfect for fine, limp, or hard-to-style hair — it gives that salon “oomph” without stickiness or grit.
Pro Tip: Spray evenly before blow-drying for instant lift and volume that lasts.
Abundant Blowout All-Over Volumizing Spray (New!)
A fresh addition to the lineup, this styling spray delivers full-bodied volume with a smooth, touchable finish. It adds lift, hold, and bounce without stiffness, helping you achieve that salon-perfect blowout at home.
Pro Tip: Mist onto damp hair before styling for extra root lift and long-lasting movement.
New vs. Old
Shampoo
Old: Used kaolin clay and acacia gum for grip and fullness but could feel drying or heavy with daily use.
New: Balances the same key ingredients with added hydration and softness for a cleaner, lighter finish.
The Difference: The same volume you loved, now with more moisture, shine, and manageability.
Conditioner
Old: Great texture and volume from clay but sometimes left fine hair dry or coarse.
New: Delivers that same fullness with a silkier, more hydrating formula that strengthens and smooths.
The Difference: All the body, none of the dryness — lighter, softer, and perfect for everyday use.
Style-Prep
Old: Offered lift and texture but limited heat protection and could leave a slight grit.
New: Delivers the same root-boosting results with upgraded heat protection, smoother texture, and flexible hold.
The Difference: Same great volume, now lighter, cleaner, and more protective — for touchable, natural-looking fullness.
Why You’ll Love the Upgrade
The refreshed Pure Abundance™ line is still 100% vegan, cruelty-free, and 94% naturally derived, designed for fine hair that craves lift without heaviness.
Perfect for:
- Fine or flat hair that loses volume easily
- Hair that gets oily or weighed down
- Anyone who wants fullness with a soft, touchable finish
Ready to revive your volume? Visit A Glo Spa & Salon Co. to experience the newly reformulated Aveda Pure Abundance™ collection in person. Our team can help you find the perfect products for your hair type — or shop the full line online and bring abundant volume home with you.
